CJR looks critically at NOLA Media Group’s upbeat numbers

Ryan Chittum, deputy editor of The Audit, the business section of the Columbia Journalism Review, earlier today provided what could be a CRJ_LOGObit of a preview to his upcoming expected hard-hitting assessment of The Times-Picayune | NOLA.com since last fall’s mass layoff and dramatic “digital first” restructuring.

Chittum looks critically at the seemingly cherry-picked newspaper circulation and NOLA.com unique visitor numbers touted by NOLA Media Group VP of Content Jim Amoss in a commentary published in early January on NOLA.com, and by Amoss and President Ricky Mathews at the Key Executives Mega Conference, sponsored earlier this week in New Orleans by The Inland Press Association, the Local Media Association and the Southern Newspaper Publishers Association. (Amoss’ and Mathews’ presentation was reported on earlier by nonprofit media think tank and continuing education organization Poynter Institute and the Donald W. Reynolds National Center for Business Journalism’s BusinessJournalism.org.)

Today’s CJR post is available here. Chittum’s longer and more comprehensive assessment is expected to go live on the magazine’s website next week and be featured in its March/April print edition.