UPDATE: Le Krewe D’Etat lined up to parade Friday evening (Feb. 8), AP New Orleans Bureau reporter Michael Kunzelman tweeted the photograph at left. The front of the float, titled “Gone with the Wind,” features an effigy of the iconic Times-Picayune Tower, located at the building where only a fraction of the newspaper’s employees continue to work.
Although it’s now been five months since the layoffs and changes at The Times-Picayune, New Orleanians haven’t forgotten, and some are transforming the dismantling of their beloved and previously daily newspaper into satirical centerpieces in this year’s Mardi Gras celebration. Four parading krewes satirized the newspaper’s traumatic decision to end daily circulation Sept. 30, 2012, and lay off hundreds of employees and contractors.
Le Krewe d’Etat got plenty of mileage out of its “Gone With The Wind” float, which was preceded by a sign that said, “I Don’t Know Nuthin’ ‘Bout No Internet” and poked fun at:
- Steven Newhouse, chairman of Advance.net, the digital arm of Times-Picayune owner Advance Publications.
- former Publisher Ashton (“Ashley”) Phelps, who unexpectedly announced his retirement two months before the radical changes coming to the newspaper were detailed in a New York Times‘ story.
- new Publisher Ricky Mathews, who was the subject of a “Ricky, Go Home!” campaign after he assumed his role in New Orleans from Advance Publications’ Mobile Press-Register.
- Times-Picayune food writer Brett Anderson, who was told he could either accept his prestigious Nieman Fellowship last fall or keep his job, but not both. (The newspaper ultimately relented and made good on its previous promise to grant Anderson a leave of absence to complete the fellowship).
- Saints-loving football fans who, thanks to the paper’s new three-days-a-week publishing schedule, would no longer would get a Monday edition of the newspaper filled with Saints coverage. (T-P execs also relented on that point and began producing a post-game Saints tabloid during football season.)
- Uptown doyennes upset by the lack of “Social Scene” columnist Nell Nolan‘s debutante coverage, which was initially slated to be eliminated. (Again, the newspaper’s management relented and kept Nolan on in a freelance capacity).
Carnival’s first krewe to parade each year is Krewe du Vieux, known for its “eyebrow-raising, low-brow amusement [that] often hits the mark with its rude designs and naughty details,” as Times-Picayune | NOLA.com Arts Writer Doug McCash commented in his review of this year’s parade, which rolled early (Jan. 19) to accommodate Super Bowl XLVII the following weekend. KDV had three floats aimed at the newspaper’s management: “All Out of TP?”, “Times Prickayune Fails to Deliver” and “Black and White and Dead All Over.”
McCash noted that “sexual explicitness is Krewe du View’s stock and trade, with beyond-bawdy float designs and costumes that could very well be banned in less laissez-faire communities.” And photographs of two KDV Times-Picayune-themed floats were labeled “NSFW” (“not suitable for work” viewing) on social media accounts that dared to distribute them.
The lubricity of one of the float’s names caused the now-daily New Orleans edition of the Advocate, to make a mistake in its coverage of the KDV parade. “One float ann
ounces, ‘Tricky Mathews Fails to Deliver,’ a reference to the paper’s new publisher, Ricky Mathews,” the Advocate reported, not realizing that “Tricky” actually began with a “P” in the float’s name. (Note: The coarseness of the float led to the deletion of a photo of it, but you can find it on Twitter by searching for “Krewe du Vieux” and “Ricky Mathews.”)
A float in the Muses‘ parade Feb. 7, “Canned Goods,” took aim at longtime newspaper Editor Jim Amoss, with “Famous Amoss” and his “Cold Cuts.” (A number of former and current Times-Picayune | NOLA.com employees are members of Muses.)
McCash’s review of the parade noted that “NOLA.com | The Times-Picayune was the target of one pun-filled float design” without elaborating, and went one to say none of the floats “was especially aesthetically memorable.” However, a number of former Times-Picayune staffers beg to differ.
Also on the evening of Feb. 7 was the Knights of Chaos, which skewered the newspaper with its “Abandoned Ship” float.
The colorful, creative and often contemptuous costumes that mark Mardi Gras Day itself are also expected to comment on the newspaper’s unpopular changes, NOLA.com reported Thursday night. Former New Orleanian Chris Johnston plans to costume Tuesday as the death of the daily newspaper, he told reporter Michelle Hunter. He will dress his 16-month-old son, Brooks, as a newspaper delivery boy, while the elder Johnston will wear a skeleton costume and carry a newspaper bag that reads, “Times-Picayune RIP.”