New Orleans rallies behind Times-Picayune and dashTHIRTYdash

Local Restaurants and Bars Host Fundraisers to Assist Newspaper Employees and Contractors Set to Lose Jobs

NEW ORLEANS, Friday, June 22, 2012 – Petitions, letters, Facebook pages, fliers, banners, rallies, and meetings about creating possible competitive news outlets are among the reactions to the recent announcement that New Orleans will soon be the largest U.S. city without a daily newspaper. Individual New Orleans businesses now are rallying behind the men and women who produce their beloved Times-Picayune. These businesses are beginning to host fundraisers for dashTHIRTYdash, the newly created fund to financially assist Times-Picayune employees and contractors slated to lose their jobs or a significant portion of their income Sept. 30 as the newspaper abandons daily publication.

“Save the Picayune” signature drink specials have been offered since June 8 by all five Ralph Brennan Restaurant Group properties (Red Fish Grill, Jazz Kitchen®, Ralph’s on the Park, café b, café NOMA and Metairie’s Heritage Grill), from which 20% of proceeds will go to dashTHIRTYdash. N’Tini’s Steaks and Martinis in suburban Mandeville offered a “Daily Picayune” martini June 18, with 50% of sales being earmarked for the fund. And New Orleans jeweler Mignon Faget has created a Times-Picayune pin, from which 10% of the proceeds will go the fund.

Next up is LaPetite Grocery Restaurant and Bar, 4238 Magazine St., in New Orleans’ Uptown neighborhood, which will donate 30% of receipts to dashTHIRTYdash from its Tuesday, June 26 dinner hours. The restaurant will extend its customary closing time by an hour until 10:30 PM. Reservations may be made 24/7 at

Efforts for dashTHIRTYdash then move to the Lower Garden District on Thursday, June 28, when three St. Charles Avenue restaurants and NOLA Brewing will host a dashTHIRTYdash restaurant and pub crawl. Participating restaurants include:

  • The Avenue Pub, 1732 St. Charles Ave. (at Polymnia). The venue will donate 100% of all liquor, beer and wine sales between 6-9 PM to the fund. (Please note that Avenue Pub is a 21-and-over establishment.)
  •  Mia’s Balcony, 1622 St. Charles Ave. The restaurant will donate 10% of food sales for the entire day, plus 100% of NOLA Brewery beer sales to the fund.
  •  The Irish House restaurant, 1432 St. Charles Ave., will donate 100% of NOLA Brewery beer sales from 6-9 PM to the fund.

Crescent Crown Distributing also is assisting with the evening.

Then, on Sunday, July 1, Slim Goodies Diner, 3322 Magazine St. also in the Lower Garden District, will contribute 20% of its receipts to the fund. Hours are 6 AM to 3 PM.

Other organizations and individuals assisting with dashTHIRTYdash include:

  • The Contemporary Arts Center of New Orleans, which is serving as the fund’s fiscal agent. Going through the CAC allows dashTHIRTYdash to benefit from the respected center’s non-profit status, which makes dashTHIRTYdash contributions tax-deductible. dashTHIRTYdash also will benefit from assistance by CAC’s Accounting Services Program, which was created after 2005’s Hurricane Katrina to help the growing number of New Orleans non-profits.
  •  Author, photographer, graphics designer and artist Kit Wohl, CEO of Wohl & Company, a New Orleans-based advertising, public relations and marketing firm, who has donated design and graphics services, including concepting and designing the dashTHIRTYdash logo.
  • Times-Picayune alumnus Chuck Cook, now news content advisor for student media at The University of Southern Mississippi, who with student Kiza Jordan designed and will oversee production of dashTHIRTYdash t-shirts that will be sold to benefit the fund.

Individuals, companies or organizations wishing to donate to dashTHIRTYdash may send checks payable to the Contemporary Arts Center, but in the memo line of the check, please write DashThirtyDash Fund. Checks should be mailed to the Contemporary Arts Center, c/o Glenn W. Gruber, Associate Director/CFO, 900 Camp St. New Orleans, LA 70130. Again, contributions are tax-deductible.

New Orleans-areas restaurants, bars or other businesses interested in hosting benefits for dashTHIRTYdash or donating proceeds from sales of products or services should contact Times-Picayune alumna Rebecca Theim at phone number or email address below.


About dashTHIRTYdash

dashTHIRTYdash is a fund to financially assist employees and contractors of The Times-Picayune slated to lose their jobs or a significant portion of their income Sept. 30 as the newspaper abandons daily publication. The Contemporary Arts Center of New Orleans is serving as the fund’s fiscal agent, which makes dashTHIRTYdash contributions tax-deductible. The fund also is benefiting from the professional expertise of CAC’s Accounting Services Program, which serves New Orleans-area non-profits.

The designation “-30-” historically was added by journalists to the end of their reports to indicate “end of story.” But on June 12, 2012, -30- took on a new meaning in New Orleans, as Times-Picayune staffers used it on Facebook and other social media to simply yet powerfully signal that they were among the roughly 200 staffers who will lose their jobs as the 175-year-old, Pulitzer Prize-winning paper pivots to primarily digital distribution.

dashTHIRTYdash is inspired by the post-Katrina “Friends of The Times-Picayune,” which was created in 2005 by four newspaper alumnae. That fund assisted employees across the newspaper who lost their homes or suffered serious financial losses after the storm.

dashTHIRTYdash is on the Internet at, on Facebook at and on Twitter at

FOR MORE INFORMATION: Rebecca Theim (Times-Picayune alumna, 1988-94), 702-622-8154 (cell), rebecca at rebeccatheim dot com.


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